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Practical steps for securing your small business from cyber attacks

PRACTICAL STEPS FOR SECURING YOUR SMALL BUSINESS FROM CYBER ATTACKS

It is the joy of every business owner to see his or her business growing without insurmountable hindrances. This is much easier to achieve now with the advent of technology. Today’s businesses grow at a faster rate because they are made more public through the internet and the use of online accounting software and cloud accounting. Online publicity is far-reaching than the crude methods of publicity used earlier because of the ever increasing number of daily users on the internet.

However, as it is often said, anything with such enormous advantages will also have its shortcomings, which is why as interesting and as encouraging as showcasing a business online may be, it sometimes comes across the hurdle of cyber attacks. Unfortunately, these attacks are not likely to end anytime soon because as the number of internet users rises daily so also do cyber attacks increase.

SAFEGUARD YOUR BUSINESS QUICKLY

As a small business owner who uses the small business accounting software and who is anxious for growth and development of his or her business, you will be concerned about the appropriate steps to take to protect your business from cyber attacks.

Here are some tips to help you to secure your business and your business accounting software from cyber attacks.

  1. Enlightenment

As a business owner, you need to make your workers, clients, and customers know what cyber attacks are, how to detect them and what to do when they occur. You need to teach them to know what forms cyber attacks can take and the necessary steps needed in the case of an attack. With this knowledge, they will be fully equipped to identify, prevent and manage any attacks.

  1. Encrypt your data

Encryption is the process of encoding a message or information in such a way that only authorized parties can access it and those who are not authorized cannot. Encryption does not itself prevent interference but denies a would-be interceptor from accessing the encrypted content. Thus, you should encrypt your small business accounting software or any free online accounting software your business uses as well as other sensitive information.

  1. Use Firewalls

Firewall is to business as fences and gates are to a house. You need a firewall to build security around your online presence.

  1. Employ efficient security experts

For your business online security, make use of system security experts that can help in running programs that will secure your free online accounting software, build your firewall and install intrusion detection alerts.

  1. Don’t be stereotyped

There are so many ways of doing business online and also many forms of cyber attacks, therefore you need to be more aware and to act accordingly. Don’t put all your information in one place. You can get MyBooks, a QuickBooks alternative as your online accounting software if you need a program that is already safeguarded.

With these tips, your small business will be secured from cyber attacks and you can watch it grow unhindered.

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How to do effective digital marketing using social media in 2019

HOW TO DO EFFECTIVE DIGITAL MARKETING USING SOCIAL MEDIA IN 2019

We all know how the world is rapidly changing with technological advancement. One of this advancement is the social media industry. Every single person nowadays is on the internet and the world is going social.

Everything is now put in place such that you can do business transactions with someone not even on your continent. That is exactly what is meant when they say the world is a global village. In this generation, if you want a high-level business boom, then you have to go social and take your business online. There are various ways to achieve this.

You should know that to make your social media marketing successful, you need to make it brief, clear and understandable. We have compiled some tips to help you succeed with your digital marketing.

TAKE YOUR BUSINESS ONLINE

If you are ready to begin engaging social media for your marketing, here are some tips to help you do that.

  1. Understand your goals

To make your social media marketing successful, you need to understand your goals yourself. If you do not then nobody will. Take a pen and paper and list out reasons why you want to go for social media marketing. Know the type of products and services you offer for sale. Understanding your goals is your first step towards achieving them.

  1. Understand the internet

After getting a grasp of your product, it’s time to study the internet. The internet consists of various users. Some of which may need your product and others who may not. Take time out and study each division of the net and know where your product would be of high demand. For instance, if you sell coloring books for children and you advertise in a group full of bachelors, demand for that product in that group will definitely be low compared to when you advertise in a group filled with married couples.

So take time out and find where your services would be of high demand.

  1. Get a good graphics designer or become one

There is no way social media marketing would succeed without some simple work of graphics. At first, you need to get your business a logo. And you should also make different jpg banners to post on different sites. In the world of today, people won’t read long articles in the name of patronizing you. They want fancy things and short, brief and straight to the point posts. To get to a wider audience, therefore, you need to get some good work of graphics done. Instead of designing pictures of any kind, make them fancy and beautiful and add nice quotes on them.

  1. Be on the lookout for new social media networks

Yes, you have to move with the multitude. Once there is a new media network, join immediately.  It would probably be best if you have a longer join date when your various customers view your profile. When you join at an earlier date, you have the chances that those who join at a later date would follow you. But if join at a later date, you have a lot of hard work to do to make others notice your presence.

In addition to this, you also have to be on every single social media network. Be informed that all your actions should boil down to taking over the internet presence. If you are all over the internet, they are no way your sales will not experience a boost.

  1. Make use of social media marketing tools

Yes, I know you would be wondering how you are going to manage accounts on the over 50 social media networks out there on the Internet. The good news is that there are certain tools developed to help you. These social media marketing tools allow you to create posts and schedule when and where they should be posted. They are designed to help you manage all your social media accounts no matter their number, all from one place.

  1. Get a website

In this generation of today, for a business to move forward rapidly, one of the major things it will need is a website. Not only do you need a website, but you also need to get traffic to your website. This is one perfect way to get the internet presence you deserve. Design your site to be user-friendly. Let it have a spectacular view for each device your visitors may have such as tablets, computer, and smartphones.

These tips can quickly boost your digital marketing efforts and deliver you results faster than you had anticipated.

 

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How and where to get royalty-free images without charges for your small business

HOW AND WHERE TO GET ROYALTY-FREE IMAGES WITHOUT CHARGES FOR YOUR SMALL BUSINESS

Images add spice to life. With images, we tend to understand a particular concept the more. For instance, people tend to grasp the idea of a concept better when they view it using diagrams, pictures, and other images

As a result of this relevance, the place of images in a small business can never be overemphasized. If you are a business owner, you will need images to advertise your products, to upload on your website or blog, to employ in driving home a point and for a huge variety of reasons. Your small business can definitely not do without images.

However, it is advisable to look for how to get images that you don’t need to pay for. This will save you some cost because paying for images will quickly add up and increase the expenses of your small business.

You can easily get royalty-free images online. If you need to know where and how to get such images, then you should read on to find out in our tips.

 HOW TO GET ROYALTY-FREE IMAGES FOR YOUR SMALL BUSINESS

There are various websites where you can get royalty free images. Some may involve attribution and others may not. Also, some of the sites may need you to sign up to access the images.

You can navigate to any of such websites through your online accounting software and this feature makes for easier access.You can also use the Google search engine to get free images. All you have to do is enter a search term in Google Images search, click the Gear icon, then select advanced search, scroll down and use the usage rights drop-down menu to select free to use or share.

This way, you can get the images you want for free! If you follow the first method, there are hundreds of websites where you can get royalty free images from. We have highlighted a few of them in the next section.

Websites to get royalty free images

 These websites that are willing to give you royalty free images include:

  1. Imfree

You can get commercially viable and royalty-free images here. Imfree images require attribution.

  1. Libre Shot

You can find hundreds of creative images for your business. Attribution isn’t required by this website

  1. MorgueFile

This site was started by Michael Connors in 1996 and is one of the oldest free image websites on the internet. All photos can be downloaded and reused by your small business.

  1. Negative Space

You can get Creative Commons photos here with no copyright restrictions. Attribution isn’t required.

  1. Pexels

There are thousands of free stock photos with a Creative Commons license. New high-resolution photos are added each month.

  1. Pixabay

You can get free, high-quality stock photos, vectors and art illustrations for your small business. No attribution is needed.

  1. Rawpixel

A collaborative approach to image sharing, Raw pixels offers a large variety of creative and authentic royalty-free images.

Since a rule of thumb is that each post should have an image attached to it, your small business unarguably needs to step up and get into those free online accounting software available and navigate to sites that provide royalty free images. Alternatively, you can just use our list!

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Small Business tips

Easy Steps For Writing Killer Marketing Email For your Small Business

Easy Steps For Writing Killer Marketing Email For Small Business

An uninformed market produces a deformed business. Marketing, a basic skill in business that informs a specified population about a product or service is one of the basic skills that a small business should have.

Various marketing approaches exist, spanning from internet marketing, word of mouth marketing, and use of marketing emails and so on. The latter on our list is of special interest to us since it is a very good approach and one of the trendiest today.

Email marketing is the act of sending a commercial message, typically to a group of people that is the target market using email. This methodology is fast rising and equally effective as the world is so digitized and almost everybody is socially and electronically alive and alert.

However, only the right marketing emails can get the right clients and customers for your small business, hence, it is necessary to know how to write flawless and catchy marketing emails that will transport its receivers – your clients or prospective clients into the world of your small business.

As there are various types of clients, including those who need your product and service but are resistant to making a purchase, these stony hearts need to be duly melted and whether their hearts melt or not is dependent on the approach you engage through the marketing emails you write.

You will find below some easy steps we have put together to help you write killer marketing emails that will draw customers closer to your business and its product and service.

EMAIL MARKETING STEPS FOR LEADS CONVERSION

These stellar steps include:

  1. Choose the right online accounting software

It is very true that small business accounting software and the free online accounting software help you in your email marketing strategies. With Cloud computing in place, your users and clients can all be in one place and thus be easily reached. You will need to choose a great business accounting software like MyBooks, a QuickBooks alternative to help you reach your clients by keeping them together in the cloud.

  1. Stuff your emails right

Having chosen the right online accounting software, the next step is to write your email. Now, the Beginning, middle and ending part of your email really matters.

For the Beginning, your email should have a catchy title and a catchy introduction that will get an uninterested person quickly interested in what you have to say.  For the middle part, your email is a mini way of pitching your business to your market so you have to make them understand why they should patronize you. You also have to make their problems into an equation and show them how your business can solve the equation. When compared with other services, let them know why your brand is unique and why they should spend their money on your product or service.

  1. Be careful of Epistles

Everyone is on the go these days. Once you have been able to catch your market’s attention using the free online accounting software that you have chosen, for instance, MyBooks, a QuickBooks alternative, you should ensure that your emails are not too lengthy. Lengthy emails can quickly become a bore. Keep it brief, concise and loaded!

With small business accounting software, you can be rest assured about your marketing emails getting to the right people and at the fastest time possible. You don’t need to start sending to each user one after the other when you have the right business accounting software in place.

  1. Know your market

The right marketing requires the right market. It is essential to know the category of people you intend on sending the emails to. For instance, if your small business deals with sanitary pads and you have seventy percent of the people in your target market as belonging to the male gender, obviously, you have not found your market yet. No amount of emails you send to this group about sanitary pads can yield the kind of results you are anticipating. This is why it is important for you to identify your target market. When you are able to successfully select your market, you can then proceed on sending the emails to them using the steps we have highlighted above.

If you follow these steps, your small business will be on its way to rapid growth.

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How to increase sales for your small business growth

HOW TO INCREASE SALES FOR YOUR SMALL BUSINESS GROWTH

Large and thriving businesses of today did not start great and big, they all started small and with much devotion and commitment, the business grew to its now big and enviable stage.

Every business no matter how small its beginning has potentials to be great and to reach its peak using simple proven steps. A major way to increase the growth of a business is to increase the revenue generated into the business and to keep accurate business accounting records.

A successfully growing business is marked by the number of sales it makes and in turn the income being generated by the business. Business owners sometimes find it difficult to get sales for their businesses and in turn, their businesses seem stagnant.

Let’s see a few things you can do that can improve and increase the sales of your small business.

  1. Set your target customers

As a business owner, you need to define your target customers, the ones whom your products or services will be primarily meant for. The kind of business you are operating will inform who your target customers are. For example, a cybercafé business operator will have the student populace as his main target audience even though there might be chances for other customers to patronize him. You must focus primarily on your target customers.

You can create a customer base on the internet as there are many more users of the internet daily. After you have identified and created the target customers in your immediate environment, you should venture into getting customers to come to you using the facilities that the Internet provides.

  1. Globalize your Business

The key to increased sales is to make your business known globally. You can easily do this even though it sounds daunting by making use of the online resources available to you. There are a whole lot of increased sales opportunities online with the advent of online marketing strategies, online business accounting strategies, business accounting software, free online accounting software, and small business accounting software. With all these opportunities available, you give your business a global voice.

  1. Advertisement/Sales Promotion

For increased sales in business, a business owner needs to woo prospective customers and the way to do this is through advertisements. An advertisement is said to be the deciding factor as to how the public sees a particular business and the more the adverts, the more the expected increase in sales.

Advertisement can take different forms such as an online advertisement, use of fliers and other printed material and so on. Whatever method you choose, your advertisement should be effective enough to attract customers and hence increase sales.

You can also employ sales promotion to attract customers. This involves offering additional packages to your customers or price discounts for a particular period of time. This sales promotion brings in more customers who will want to enjoy the promo and that gives them an awareness of your business. When the promo is over, they will continue to patronize your business depending on the experience they got. This, in turn, results in increased sales for your business.

  1. Ask for Feedback

When the customer base has been defined and advertisement is in place, a business owner should ensure he gives room for feedback from the customers. The customers should freely interact with the business owner regarding the state of the business and the level of satisfaction they derive from the business.

From time to time also, a business owner should make use of feedback from online sources such as reviews on its website or carrying out surveys. A business accounting software can also help the business owner to identify the state of sales.

Using these tips can quickly increase sales for any business.

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Impact of Top Ten Blockchain Companies on Fintech In 2019

Impact of Top Ten Blockchain Companies on Fintech In 2019

There is more to blockchain ventures than Bitcoin and Ether. Many companies have adopted distributed ledger technology hence enhancing the anticipated rapid growth of blockchain to over $60 billion by 2024 and starting in 2019.

Blockchain technology is widely used by global industry titans such as IBM and SoftBank and by thousands of innovative companies across every industry.

The impact of block chain technology is particularly felt by the accounting industry as it provides accountancy based solutions.

Accountants are now adopting it also and such innovations as the small business accounting software, online accounting software, free online accounting software and other business accounting software are a testament to the fact that accounting and block chain are getting rapidly intertwined.

In fact, MyBooks, a QuickBooks alternative, is one of the leading industry experts in this field.

COMPANIES ADOPTING BLOCKCHAIN TECHNOLOGY TODAY

  1. DAAC

This is the world’s first content based blockchain company that features identity and access management at an infrastructural level. It aims at revolutionizing the digital content and media industries, as it offers users full control over content creation, access, and storage.

  1. FCOIN

FCOIN is a decentralized and fully transparent cryptocurrency exchange company based in China. It is a unique blockchain company that bases its operations on a mining and profit sharing mechanism that will return up to 80% to the community.

  1. ADBIT

ADBIT token is the world’s first blockchain-powered media planning and buying platform for traditional media (including print, TV, radio, and out-of-home) asset. ADBIT alongside CIINCH was created solely to help automate the multiple layers of manual processes that currently plague the industry. Unfortunately, traditional media has failed to innovate and adapt to the current state of our age. However, ADBIT and CIINCH aim to bring these processes into the present.

  1. PATRON

This is one of Japan’s leading blockchain companies. Currently, they are building a decentralize influencer-marketing platform to eliminate inefficiencies in branded content and social media.

  1. CELSIUS NETWORK

This FinTech startup is primed to disrupt traditional banking in no time. Celsius Network with their beautiful borrowing and lending platform allows users to earn up to 5% interest on their crypto, while taking loans at 9% interest, using their crypto as collateral.

  1. TRADOVE

This is a fast developing and recommendedB2B blockchain payment network for international transactions. TraDove B2B social network connects corporate buyers and sellers with faster discovery and better transparency.

  1. MENLO ONE

This is a framework for building decentralized applications with the speed of traditional web app. Their proof-of-reputation algorithm is an innovation for DAPPS, as is the speedy, decentralized database and cross chain nodes at the center of its tech.

  1. GAMEFLIP

This is an online marketplace backed by Silicon Valley Venture Capital. It permits gamers to transact any type of digital goods and currently has 3 million members. Gameflip has successfully hit its token sale hard cap, hence, the FLP utility token can now be used to transact digital goods within the Gameflip marketplace.

  1. BUDDY

Buddy aims at becoming the backbone on which talented programmers can build world-altering blockchain technology and off-chain apps and services.

  1. GOLDILOCK

With this innovation, individuals and institutions can now secure digital assets in storage that is physically disconnected from the Internet. Goldilock security is airtight, hence, enabling a robust cryptocurrency key custody and storage of sensitive digital assets.

Cryptocurrencies are going mainstream but they are not all that blockchain is about. Blockchain is more than ideas about Bitcoin. Business accounting software like online accounting software, free online accounting software, small business accounting software and many other QuickBooks alternatives come within the definition of the block chain technology and are beginning something of a revolution that saves both time and cost.

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