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Practical steps for securing your small business from cyber attacks

PRACTICAL STEPS FOR SECURING YOUR SMALL BUSINESS FROM CYBER ATTACKS

It is the joy of every business owner to see his or her business growing without insurmountable hindrances. This is much easier to achieve now with the advent of technology. Today’s businesses grow at a faster rate because they are made more public through the internet and the use of online accounting software and cloud accounting. Online publicity is far-reaching than the crude methods of publicity used earlier because of the ever increasing number of daily users on the internet.

However, as it is often said, anything with such enormous advantages will also have its shortcomings, which is why as interesting and as encouraging as showcasing a business online may be, it sometimes comes across the hurdle of cyber attacks. Unfortunately, these attacks are not likely to end anytime soon because as the number of internet users rises daily so also do cyber attacks increase.

SAFEGUARD YOUR BUSINESS QUICKLY

As a small business owner who uses the small business accounting software and who is anxious for growth and development of his or her business, you will be concerned about the appropriate steps to take to protect your business from cyber attacks.

Here are some tips to help you to secure your business and your business accounting software from cyber attacks.

  1. Enlightenment

As a business owner, you need to make your workers, clients, and customers know what cyber attacks are, how to detect them and what to do when they occur. You need to teach them to know what forms cyber attacks can take and the necessary steps needed in the case of an attack. With this knowledge, they will be fully equipped to identify, prevent and manage any attacks.

  1. Encrypt your data

Encryption is the process of encoding a message or information in such a way that only authorized parties can access it and those who are not authorized cannot. Encryption does not itself prevent interference but denies a would-be interceptor from accessing the encrypted content. Thus, you should encrypt your small business accounting software or any free online accounting software your business uses as well as other sensitive information.

  1. Use Firewalls

Firewall is to business as fences and gates are to a house. You need a firewall to build security around your online presence.

  1. Employ efficient security experts

For your business online security, make use of system security experts that can help in running programs that will secure your free online accounting software, build your firewall and install intrusion detection alerts.

  1. Don’t be stereotyped

There are so many ways of doing business online and also many forms of cyber attacks, therefore you need to be more aware and to act accordingly. Don’t put all your information in one place. You can get MyBooks, a QuickBooks alternative as your online accounting software if you need a program that is already safeguarded.

With these tips, your small business will be secured from cyber attacks and you can watch it grow unhindered.

myBooks Easy Online Accounting Software |Best Cloud Based Small Business Bookkeeping Software

 

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Small Business tips

Easy Steps For Writing Killer Marketing Email For your Small Business

Easy Steps For Writing Killer Marketing Email For Small Business

An uninformed market produces a deformed business. Marketing, a basic skill in business that informs a specified population about a product or service is one of the basic skills that a small business should have.

Various marketing approaches exist, spanning from internet marketing, word of mouth marketing, and use of marketing emails and so on. The latter on our list is of special interest to us since it is a very good approach and one of the trendiest today.

Email marketing is the act of sending a commercial message, typically to a group of people that is the target market using email. This methodology is fast rising and equally effective as the world is so digitized and almost everybody is socially and electronically alive and alert.

However, only the right marketing emails can get the right clients and customers for your small business, hence, it is necessary to know how to write flawless and catchy marketing emails that will transport its receivers – your clients or prospective clients into the world of your small business.

As there are various types of clients, including those who need your product and service but are resistant to making a purchase, these stony hearts need to be duly melted and whether their hearts melt or not is dependent on the approach you engage through the marketing emails you write.

You will find below some easy steps we have put together to help you write killer marketing emails that will draw customers closer to your business and its product and service.

EMAIL MARKETING STEPS FOR LEADS CONVERSION

These stellar steps include:

  1. Choose the right online accounting software

It is very true that small business accounting software and the free online accounting software help you in your email marketing strategies. With Cloud computing in place, your users and clients can all be in one place and thus be easily reached. You will need to choose a great business accounting software like MyBooks, a QuickBooks alternative to help you reach your clients by keeping them together in the cloud.

  1. Stuff your emails right

Having chosen the right online accounting software, the next step is to write your email. Now, the Beginning, middle and ending part of your email really matters.

For the Beginning, your email should have a catchy title and a catchy introduction that will get an uninterested person quickly interested in what you have to say.  For the middle part, your email is a mini way of pitching your business to your market so you have to make them understand why they should patronize you. You also have to make their problems into an equation and show them how your business can solve the equation. When compared with other services, let them know why your brand is unique and why they should spend their money on your product or service.

  1. Be careful of Epistles

Everyone is on the go these days. Once you have been able to catch your market’s attention using the free online accounting software that you have chosen, for instance, MyBooks, a QuickBooks alternative, you should ensure that your emails are not too lengthy. Lengthy emails can quickly become a bore. Keep it brief, concise and loaded!

With small business accounting software, you can be rest assured about your marketing emails getting to the right people and at the fastest time possible. You don’t need to start sending to each user one after the other when you have the right business accounting software in place.

  1. Know your market

The right marketing requires the right market. It is essential to know the category of people you intend on sending the emails to. For instance, if your small business deals with sanitary pads and you have seventy percent of the people in your target market as belonging to the male gender, obviously, you have not found your market yet. No amount of emails you send to this group about sanitary pads can yield the kind of results you are anticipating. This is why it is important for you to identify your target market. When you are able to successfully select your market, you can then proceed on sending the emails to them using the steps we have highlighted above.

If you follow these steps, your small business will be on its way to rapid growth.

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Small Business tips

How to increase sales for your small business growth

HOW TO INCREASE SALES FOR YOUR SMALL BUSINESS GROWTH

Large and thriving businesses of today did not start great and big, they all started small and with much devotion and commitment, the business grew to its now big and enviable stage.

Every business no matter how small its beginning has potentials to be great and to reach its peak using simple proven steps. A major way to increase the growth of a business is to increase the revenue generated into the business and to keep accurate business accounting records.

A successfully growing business is marked by the number of sales it makes and in turn the income being generated by the business. Business owners sometimes find it difficult to get sales for their businesses and in turn, their businesses seem stagnant.

Let’s see a few things you can do that can improve and increase the sales of your small business.

  1. Set your target customers

As a business owner, you need to define your target customers, the ones whom your products or services will be primarily meant for. The kind of business you are operating will inform who your target customers are. For example, a cybercafé business operator will have the student populace as his main target audience even though there might be chances for other customers to patronize him. You must focus primarily on your target customers.

You can create a customer base on the internet as there are many more users of the internet daily. After you have identified and created the target customers in your immediate environment, you should venture into getting customers to come to you using the facilities that the Internet provides.

  1. Globalize your Business

The key to increased sales is to make your business known globally. You can easily do this even though it sounds daunting by making use of the online resources available to you. There are a whole lot of increased sales opportunities online with the advent of online marketing strategies, online business accounting strategies, business accounting software, free online accounting software, and small business accounting software. With all these opportunities available, you give your business a global voice.

  1. Advertisement/Sales Promotion

For increased sales in business, a business owner needs to woo prospective customers and the way to do this is through advertisements. An advertisement is said to be the deciding factor as to how the public sees a particular business and the more the adverts, the more the expected increase in sales.

Advertisement can take different forms such as an online advertisement, use of fliers and other printed material and so on. Whatever method you choose, your advertisement should be effective enough to attract customers and hence increase sales.

You can also employ sales promotion to attract customers. This involves offering additional packages to your customers or price discounts for a particular period of time. This sales promotion brings in more customers who will want to enjoy the promo and that gives them an awareness of your business. When the promo is over, they will continue to patronize your business depending on the experience they got. This, in turn, results in increased sales for your business.

  1. Ask for Feedback

When the customer base has been defined and advertisement is in place, a business owner should ensure he gives room for feedback from the customers. The customers should freely interact with the business owner regarding the state of the business and the level of satisfaction they derive from the business.

From time to time also, a business owner should make use of feedback from online sources such as reviews on its website or carrying out surveys. A business accounting software can also help the business owner to identify the state of sales.

Using these tips can quickly increase sales for any business.

myBooks Easy Online Accounting Software |Best Cloud Based Small Business Bookkeeping Software

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Small Business tips

Top 10 software review sites to choose your SME software

TOP 10 SOFTWARE REVIEW SITES TO CHOOSE YOUR SME SOFTWARE

Software and product reviews make it rather easy today to spot customer dissatisfaction with your product and service and to rectify this through their feedback. In essence, software review sites help SME owners to connect with potential customers and to build trust. They operate by grouping software into business categories that you can browse through to identify the best applications for your business needs. Some of the software that the software review sites concern themselves with include online accounting software, business accounting software, small business accounting software and the free online accounting software.

Here is our selection of the top ten software review sites available.

  1. Capterra

Capterra is a popular review site that gives the buyer an insight into the trending software for the business. With 600+ categories and over 5 million reviews, the site provides a comprehensive recommendation from the array of trending software and products in the market. The site claims 100,000+ ratings and reviews of software in over 400 categories. MyBooks, a QuickBooks alternative, is one of the most highly recommended small business accounting software on the site. Like many others, it is a free online accounting software that aids small business growth.

  1. Software Advice

It is a comprehensive and personalized platform that showcases honest and truthful reviews from the original users. It is one of the review sites that provides product comparison and provides opportunities to software vendors to come in sync with the prospective buyers.

  1. GetApp

The site focuses on profiling established business apps that target an audience of small and medium-sized businesses and business buyers from enterprise departments. GetApp is a place for the small to medium scale businesses to find the best business-related tools.

  1. 4. G2 Crowd

Business professionals, buyers, investors, and analysts use this site to compare and select the best software and services based on peer reviews and synthesized social data. The reviews are from authenticated and trusted consumers that will assist you in taking the best business decision.

  1. 5. PCMag Business Software Index

If you want truly unbiased opinions from software industry experts, this is the place to start. The site covers all types of IT management software, business software, project management, CRM, collaboration management, sales, purchase, employee management, and analytics management software along with its prices, features, and functionalities.

  1. Top Ten Reviews

If you don’t want complex searching and filtering and you value expert reviews over user reviews, then this site will give you a quick overview of your best options in nine software categories: Backup & Recovery, Education, Entertainment, Home, Internet, Multimedia, Privacy, Security, and Utilities. Within those, there are well over 100 Top Ten listings.

  1. SoftwareWorld

Software World is another comprehensive business software review site that claims to bridge the software selection for your company. There are more than 150 categories listed on the site for a detailed review of the software based on functionality, support, quality, and usability.

  1. FitSmallBusiness

FitSmallBusiness provides small businesses with the information they need to succeed. They conduct extensive research including trying out products, talking to business owners and interviewing industry experts. They review software geared towards small businesses in order to help the target audience find what they need to succeed.

  1. Saas Genius

If you are looking for online software tools that you do not want to download, then you have that in Saas Genius. The site is a genius solution to evaluate the trending software without the necessity of downloading them. You are welcomed with truthful feedbacks and an insight to prices, features, functionality of the software as well.

  1. Finances Online

Finances Online is a platform where the clients can find the software as well as the services on a single platform. The clients can find out everything about the service software and compare them with its counterparts. The customers are briefed about the prices, software size, functionality, and its features.

The software review sites we have listed have a large array of small business accounting software and online accounting software many of which are free online accounting software.

myBooks Easy Online Accounting Software |Best Cloud Based Small Business Bookkeeping Software

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Small Business tips

Top 10 freelancing website for your small business growth in 2018

TOP 10 FREELANCING WEBSITE FOR YOUR SMALL BUSINESS GROWTH IN 2018

Freelance platforms have changed the way professionals do their job and how companies operate. Through these websites, businesses can easily source workers for projects that do not require permanent employment, and independent professionals can search for work without the pressure of aiming for tenure. These freelance websites are as important to your small business growth as are other resources like free online accounting software, business accounting software and other kinds of online accounting software.

Here are the top 10 freelancing websites for your business growth;

  1. Fiverr

Fiverr is a tool that helps employers find individuals brimming with talent to complete a wide variety of short-term projects. Whether you are looking for graphic artists, writers, digital marketers, programmers, or other freelancers, employers will surely find affordable and skillful talents using this platform. You can even find people talented in coordinating the use of small business accounting software such as the online accounting software and the free online accounting software that can help you ease the added work of doing it yourself.

  1. Upwork

With over 1.5 million clients, Upwork offers something for every type of freelancer. It accommodates both short-term and long-term projects, hourly or per-project work and expert-level and entry-level engagements. Regardless of where you are in your career, Upwork is likely to have something for you.

  1. Freelancer

Unlike most other platforms, in addition to offering millions of projects, Freelancer allows you to compete with other freelancers in contests to prove your skills. If you’re competitive and confident in your expertise, it’s a great way to showcase your abilities and attract more clients.

  1. PeoplePerHour

PeoplePerHour is a freelance service marketplace aimed at empowering professionals across the globe to take on work that they love doing. It allows both hirers and freelancers to browse talent and jobs respectively. There are few limitations to what type of work you can post, allowing you to list very specific jobs and requirements.

  1. Toptal

With a distinctly different approach than the other services on this list, Toptal is for seasoned, talented freelancers. Passing Toptal’s screening process gives you unparalleled access to meaningful projects.  You’ll also be able to join the Toptal community for frequent meet-ups and tech events.

  1. Guru.com

This site lets you easily showcase your past work experience and offers a daily job-matching feature to make sure you don’t miss out on any good opportunities. The Guru Work Room lets you easily manage all your work. Guru.com’s mission is to connect employers with freelance talent locally or globally, and the site is one of the deepest in the freelance field.

  1. 99designs

A platform for freelance designers, 99designs lets you compete in design contests and get feedback as clients choose the best ones. It’s a great way for designers to prove their talents. With design experts specializing in over 90 skill sets, this online marketplace works with its business community in the pursuit of growth.

  1. MediaBistro

MediaBistro is the place to be if you freelance in the media. There is also an extensive training platform where you can hire trainers to instruct you in many subjects including writing, marketing, and business.

  1. Sologig

Sologig.com helps connect contractors, freelancers, and consultants with businesses seeking independent professionals. Registration is free and Sologig does not charge project fees. Freelancers choose which projects they are interested in and negotiate pricing directly with the employer. Sologig has something for everyone, from beginning freelancers to seasoned consultants.

  1. Skyword

Skyword, while mainly a content marketing solutions provider for businesses and media companies, is a platform that caters to freelancers looking to work in the creatives. From writers and media influencers to videographers and graphic designers, Skywood can provide enterprises with a pool of professionals best suited for their campaign requirements.

With the use of one or more of the above-listed websites, you can watch your business grow rapidly. You can find professionals who are skilled in using different forms of QuickBooks alternative, the online accounting software, the free online accounting software and the small business accounting software. Engaging these sites to help you source for talent offers you the desired increase that you want.

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Small Business tips

How to manage financials of your small business

HOW TO MANAGE FINANCIALS OF YOUR SMALL BUSINESS

Running a business needs a lot of care, particularly when it pertains to issues that involve finances. With the present economic situation, more an increasing number of individuals are beginning to concentrate on exactly how they can enhance their business and effectively manage their company funds. For an organization to end up being successful, one of the most vital points to consider is to understand exactly how to appropriately manage the finances. But if one can’t account for the funds that come in and out of the company’s account, then they have no business remaining in that company.

Financial management is not always a simple thing to do. However, following the means below, you would be able to properly manage your business without accumulating debts.

  • Separate Business and Personal Finances: For better expansion in your business, it is best to keep your business finances different from your personal finance. This could involve you obtaining a QuickBooks alternative in order to put your relevant expenses on it. This ought to assist you to track your expenses and keep you in charge.
  • Accounting Software: You can easily download a free online accounting software to manage your finances. This online accounting software provides you with real-time understanding as majority enables you to store, track, update and gain access to information from any place either at the workplace or at home
  • Create an accounting timetable: Recording expenses whenever they are made is vital to monetary management. Even though something crucial comes up and you miss one product or you forget to record it, it would begin to affect your finances. The best thing to do is to make a schedule using a QuickBooks alternative which would certainly help you to review all financial jobs that haven’t been done within that duration.
  • Plan ahead: in whatever we do in life, it is important to always plan ahead. We would constantly come across business problems that need to be resolved, but when it concerns your financial resources, you need to be extra careful and constantly prepare for the future.
  • Speeds up cash flow with mobile settlement systems: Mobile settlement systems can enable faster as well as simpler approval of payments for services and products, and with this, cash flow can be increased. With various systems such as GoPayment which enables acceptance of payments through smartphones, we can simply download our company’s information into QuickBooks in order to check our finances.
  • Leasing or renting out of devices: Purchasing an equipment as a start-up tends to be expensive. Nevertheless, renting or leasing of equipment helps you avoid unnecessary maintenance expenses and can additionally prevent you from paying too much on devices only required for a particular duration.
  • Avoiding late fees: For a business to expand and move faster, it is essential that you pay every of your organization bills appropriately. Delay in settlement of fees such as loan, Credit card bills, taxes, utility bills, vendor and lots more can cause major fines which would certainly cost more in the long run. It is way better to make weekly or monthly reminders to ensure there are no service bills unpaid for.

myBooks Easy Online Accounting Software |Best Cloud Based Small Business Bookkeeping Software